2. Dashboard
Purpose
The Dashboard provides detailed operational analytics for the casino platform, broken down into multiple tabs: General, Games, Game by Slug Stats, and Finances. This section is used to monitor platform performance, user activity, and financial trends in real time.
2.1 General Tab
Displays high-level KPIs and trends over the selected time period.
Metrics & Graphs:
- Reg Count / FTD % – Total number of registered users vs. first-time depositors, shown as counts and conversion percentage.
- Deposit Amount / In/Out Ratio – Compares deposit totals, withdrawal totals, and the in/out ratio percentage.
- Active Players – Number of unique active players within the selected time frame.
- Turnover / ATPU – Total bet turnover alongside Average Turnover Per User.
- GGR / ARPU – Gross Gaming Revenue compared to Average Revenue Per User.
- NGR All – Net Gaming Revenue across the platform.
Controls:
- Date range selector (e.g., Today, Last 24 hours)
- Time granularity selector (By Hour, By Day)
- Visibility toggles for each graph
2.2 Games Tab
Focuses on performance metrics for all games combined.
Metrics & Graphs:
- Active Players – Total active players per time slot.
- Turnover / ATPU – Total wagers and average turnover per user.
- GGR / ARPU – Gross Gaming Revenue and average revenue per user.
- Game Type by Margin – Bar chart comparing margin percentages for different game categories (e.g., Slots, House Games).
- Game Type by Turnover – Pie chart showing turnover distribution between game categories.
Filters:
- Game selection dropdown
- Date range selector
- Time granularity selector
2.3 Game by Slug Stats Tab
Provides per-game breakdowns.
Table Columns:
- Game Slug & Name – Internal identifier and game title.
- Category – Game category (e.g., Slots, House Game).
- Provider – Name of the game provider.
- Turnover – Total wagered amount for the game.
- GGR – Gross Gaming Revenue for that game.
- Average Revenue – Average revenue generated per session.
- Average Turnover – Average wager amount.
- Bet Count – Number of bets placed.
- Active Players – Unique players who played the game.
- Margin – Profitability percentage for the game.
- More Info – Link or menu for detailed data.
Filters:
- Game name
- Game slug
- Category
- Provider
- Date range
2.4 Finances Tab
Focuses on financial transaction data.
Metrics:
- Wallet Change – Net change in user balances.
- Deposits – Total deposited amount.
- Total Deposits – Number of deposit transactions.
- Average Deposit – Mean deposit size.
- Withdrawals – Total amount withdrawn.
Filters:
- Include/Exclude test transactions
- Date range picker